This article was sent to me by my favorite CAA agent. It punches some very realistic holes in the networks "We don't need no stinkin' new shows" attitude. Worth the read. Pass it on.
Strike Has Cash-Back Clock Ticking
By John Consoli
Media buyers, in light of the Writers Guild of America strike, say they might be a month away from asking the broadcast networks to renegotiate their upfront packages or give them cash back. “The situation may not become a major problem until after the February sweeps, but we have to start thinking about how we are going to deal with things for the remainder of the season now,” said one major media buyer, who did not want to speak for attribution. “In the next three weeks, if there is no settlement in the writers’ strike, and prime-time ratings continue to fall, we will start looking for serious adjustments and even for cash back. That’s going to be awkward and hard for the networks to deal with.” Broadcast network sales executives, none of whom would speak for attribution, believe that their networks have enough fresh episodes of scripted shows to take them through the February sweeps (along with the liberal dose of repeats that are traditionally run in December and January), and enough reality programming to take them through the rest of the season. But buyers, likening that attitude to Nero fiddling while