When I first signed up for Twitter four or five months ago, I tweeted to my friend Rich that I'd probably abuse it for a week, get freaked out and quit. I did. Twitter was a ridiculous concept to me. Self-involved monitoring of daily inanities. Who the fuck cares where Ashton buys his fucking latte?
Clearly Twitter survived without my contribution. A month or so ago, I got a Google alert about SOA and it was a Twitter post by Alan Sepinwall. Alan is the TV critic for my hometown paper, NJ Star Ledger. Alan did not seem like the type of guy who would be informing his readers where he was picking up his fucking dry cleaning, so I re-examined twitter.
That's when I got it. I suddenly saw the power of the tweet. Yes, it is still filled with millions of folks commenting on the texture of their morning shits, but it is also a brilliant PR tool --
Instant messaging to the masses.
Instant links to stories.
I love instant. I consider myself a spiritual person capable of patience and acceptance, but at the end of the day -- MORE, BETTER, FASTER is still what gets my dick hard.
I have been considerably erect on Twitter ever since. It is proving to be a great device, not for Kurt Sutter, but for SutterInk. I feel like I have direct access to fans, critics, biz personelle and everything in-between. The big lesson I have learned is the reach of Twitter (calling Zucker a buffoon, while accurate on some level, not a very smart career move for Kurt). I now understand that every character I type from my keyboard or iPhone is essentially a press release. The opinions of a writer and director for public consumption.